A website without Search Engine Optimisation (SEO) is like a road with no direction.
A website without Search Engine Optimisation (SEO) is like a road with no direction. Its just there, with no beginning, no middle and no end. A website that hasn’t been optimised is largely the same. A few pages of information, couple of pictures, a phone number and email address thrown in for good measure.
The process of SEO is to build up the ranking of your website. So that it achieves higher rankings within search engines like Google. The only way to do this is to make sure that your website is laid out in a clear and understandable manner. Not only for the eyes of your potential customers. But also the crawlers that are indexing your website and giving it an overall quality score based on exactly that.
SEO is largely based on quality content
So having the right content and in the right places is part of what will make your website great.
What some of the SEO work entails
Making sure all the technical aspects of your website are right. In terms of headings, page names, layouts, readability, sitemaps, and analytics are part of the solution.
That being said, SEO done well will give any company the opportunity to be on Page 1 of Google. Its just hard work and time, and making Google believe that you are the most relevant party when it comes to your industry.
What is SEO?
SEO is an acronym for “Search Engine Optimisation”. The sole purpose of SEO is to improve your websites’ search engine rankings.
When customers are searching for particular services, Google™ displays links to pages it considers relevant and authoritative. Authority is mostly measured by analysing quality of content and relevancy to what the customers are searching for.
Optimising your website involves ensuring your website contains content that people find useful, therefore increasing the possibility of people clicking on your generic links and increasing user traffic to your website.
Over time Google™ picks up on this which in turn creates strong and sustainable Google™ rankings.
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